Butterfly Design: Who We Are.

Butterfly Design: Who We Are.

Butterfly Design is excited to be relaunching the company’s website with a new design and updated content. For years, we have been passionate about creating beautiful, high-quality products that are both stylish and functional. Now, we are thrilled to be able to share them with the world.

In this article, we’ll share more about who we are as a company, what we stand for, and how our products reflect that.

Who are Butterfly Design?

At Butterfly Design, we focus on delivering high-quality products that meet the needs of our customers. Our linen is perfect for luxury hotels and the beauty and wellness industry, with a focus on delivering stunning results. We design our products with meticulous attention to detail, ensuring that each one exceeds customer expectations.

Since launching in 2018, we have been committed to providing high-quality work clothes and outfits for a range of professionals. Our products are designed to meet the needs of those who work in the hotel industry, healthcare industry, beauty and wellness industry, and more. We are also proud to offer aprons for school children, as well as products for those who work in the design industry.

Mission, vision, and values

Our mission is to provide customers with beautiful, high-quality products that are functional. This can be seen throughout our collection of handicrafts, aprons, coveralls, workwear outfits, school uniforms, and much more.

All of our products are durable, versatile, and stylish. Our design ideas focus on helping professionals create a strong first impression with a functional product that has a simple yet beautiful design. These stylish pieces can be worn during service as well as on other special occasions. Butterfly Design’s workwear outfit is also perfect for the workplace while also being stylish. From traditional aprons to smart coats, our workwear outfit has a range of options for you.

Our Team

Our team’s combination of experience and passion sets us apart from the competition. Our combined experience ensures that you get superior products and service every time you work with us. In addition to our expert knowledge of fashion trends and design, we invest heavily in ongoing product development activities. This allows us to offer new items on a regular basis while also ensuring that our existing items remain relevant.

As our company expands and takes on more diverse clients, we are happy to announce that we are expanding our team to include a computer graphics designer and a model designer. This will allow us to meet the growing demand for our products and continue to provide the high level of quality that our customers have come to expect.

New online & International Presence

Like any other business, we have been forced to adapt our business model in order to remain profitable. This has led us to invest in a new online presence for our products and services, which we hope will lead to further success going forward.

As an up-and-coming company, it is important for us to continue reaching out to new clients worldwide. To achieve this, we have made the decision to expand our product line beyond Tunisia. With the support of the Tunisian Ministry of Commerce who put us on leads and gave us contacts including CEPEX, we are able to expand business operations into new markets. We are extremely grateful to the Ministry of Commerce for the opportunities they have provided.

What We Do

We are a vertically integrated company, meaning that we control all stages of the manufacturing process for our fabrics. This allows us to ensure the quality of our products and to meet the needs of our customers.

We work closely with clients to understand their needs before producing a design. This process begins with setting up a meeting to discuss the client’s needs and assessing what type of product would be the best fit. We then propose a design that meets those needs and advise on any embroidery that would be necessary. Once the client approves the design, we begin production and deliver the finished product.

In fact, experience has shown that customers are attracted and allured by our efficient and practical process. We make coming to you as easy as possible.

From design to final delivery, we take the responsibility of providing clients with products that meet their needs. With a commitment coming from our team, we guarantee our high-quality products and first-rate service.

The key factors affecting customer satisfaction are considered as perceived service quality, perceived product quality, and brand image.

The key factors affecting customer satisfaction are perceived service quality, perceived product quality, and brand image. All of these factors are important in order to create a positive experience for the customer.

  • Perceived service quality is based on the customer’s perception of how well the company delivers on its promises. This includes factors such as how well the staff treats the customer, how quickly orders are filled and how accurate the order is.
  • Perceived product quality is based on the customer’s perception of the quality of the product itself. This includes factors such as the construction of the product, the materials used, and how well it performs its intended function.
  • Brand image is based on the customer’s perception of the company itself.

Butterfly strategy to support Gender Equality and WEP’s

Butterfly Design is committed to contributing, through its work and capacity-building programs, to the reduction of the gender employment gap. Our first step is to implement WEP’s (Women Empowerment Principles), developed by UN Women, with our main company suppliers in order to encourage the implementation of the principles among our partners and ensure sustainable procurement practice.

‘Women Empowerment Principles’ are designed to guide companies in the development of procurement guidelines, building supply chain partnerships with small-medium women’s enterprises, and assessing company suppliers along with their labor rights record.

The aim is to encourage responsible business practices in the manufacturing sector to promote gender equality at work through fair employment practices, equal pay for work of equal value, safe job environments, anti-discrimination policies, and other labor rights protections.

Ismahen, the CEO and Founder of Butterfly Design, says:

 “We believe everyone worldwide has the right to discover the lovely artistic work created and designed by the Butterfly Design team and all wouldn’t happen without the contribution of its talented workers and artisans who are contributing immensely with too much love and dedication to meet customer expectations won’t see the light. 

This could only be achieved, when you surround yourself with very highly skilled employees and through a positive social and healthy work environment and gender-inclusiveness. This is not marketing to us. These are values we live by on a daily basis”. 

What’s Next for Butterfly Design?

For Butterfly Design, the next step is to expand and grow exponentially. Our goal is to share our products with more individuals around the world so that they can also enjoy our products and maybe even learn about their roots. If you want to know more about us and how we work, check out what we do. We appreciate your interest and trust in us!

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